support@multicrm.softurecsailabs.com Mon - Sat, 9:00 AM - 7:00 PM
v18.17
Built for builders, brokers & channel partners

Turn every property enquiry into a site visit

Leads from 99acres, MagicBricks, Facebook ads and your website land in one pipeline. Buyers get a WhatsApp brochure, an email and a call from your sales team within minutes.

  • Portal, ad & website leads in one inbox
  • Auto WhatsApp brochure + price list
  • IVR call to the buyer in 2 minutes
VRMNAM ★★★★★
Loved by growing businesses
  multicrm.softurecsailabs.com/leads
Site visits todayLive
New leads128
Visits34
Bookings9
RM
Rahul Mehta3BHK · Kokapet
Hot
AR
Ananya RaoVilla · Tellapur
Visit
IK
Imran Khan2BHK · Gachibowli
New
SI
Sneha IyerPlot · Shadnagar
Booked
3.4xmore site visits
New lead capturedWebsite form · just now
WhatsApp sentDelivered & read ✓✓

Works with the tools your business already uses

WhatsApp Meta Google Instagram Messenger Razorpay Stripe Shopify WordPress Google Sheets Gmail & SMTP LinkedIn YouTube TeleCMI PayPal OpenAI & Claude WhatsApp Meta Google Instagram Messenger Razorpay Stripe Shopify WordPress Google Sheets Gmail & SMTP LinkedIn YouTube TeleCMI PayPal OpenAI & Claude
3.4xmore site visits
< 60sfirst response time
42%lower cost per booking
24/7lead capture
Sound familiar?

Why real estate teams lose good leads

Speed wins deals. These are the gaps that quietly cost you customers every week.

Slow first response

Buyers enquire with five builders at once; the one who calls first usually wins the visit.

Leads lost in spreadsheets

Portal leads, walk-ins and ad enquiries sit in different sheets and nobody follows up.

No visibility on channel partners

You cannot see which broker brought which buyer or how fast your team responded.

Here is how Multi CRM fixes every one of them
Features

Everything Real Estate & Property needs to grow faster

Capture property enquiries from portals, ads and your website, reply on WhatsApp in seconds, auto-call buyers and book more site visits.

  multicrm.softurecsailabs.com/leads
Site visits todayLive
New leads128
Visits34
Bookings9
RM
Rahul Mehta3BHK · Kokapet
Hot
AR
Ananya RaoVilla · Tellapur
Visit
IK
Imran Khan2BHK · Gachibowli
New

Every source, one pipeline

99acres, MagicBricks, Housing, Meta & Google lead ads, website forms and walk-ins flow into one CRM automatically.

Instant WhatsApp brochure

New enquiries get the project brochure, floor plans and price list on WhatsApp the second they submit.

Auto IVR call-back

The buyer is connected to the right sales executive by IVR two minutes after enquiring, with the call recorded.

Site-visit scheduling

Buyers pick a slot, get reminders on WhatsApp and your team gets the visit on their calendar.

Channel partner tracking

Give brokers their own lead links, track every booking they bring and compute commission automatically.

Booking to payment

Generate cost sheets, collect booking amounts and track payment plans per unit without leaving the CRM.

Automation

Every enquiry answered in under 60 seconds

The moment someone fills your form, the platform takes over: a WhatsApp message, an email and a phone call — automatically, day or night.

Form submittedOn your website, landing page, ad or QR code
0 sec
Lead created & assignedDe-duplicated, scored and routed to the right person
1 sec
WhatsApp message sentPersonalised greeting, brochure or booking link
Instant
Email deliveredBranded welcome email with all the details
Instant
Automatic IVR callYour team is bridged to the customer, call recorded
2 min
Follow-ups & remindersTasks, nudges and drip messages until they convert
Day 1-30
Messages, delays and call routing are fully editable from your admin panel.
Calling customer…IVR · agent connected
Email deliveredOpened just now
38 modules · one login

One platform instead of ten tools

CRM, WhatsApp, calling, marketing, billing and operations — connected, so every customer conversation lives in one place.

Popular Leads & Sales CRM

Pipelines, scoring, round-robin routing and follow-up reminders.

Popular WhatsApp Business

Official API + WhatsApp Web: campaigns, shared inbox, templates.

Popular Smart Forms

Multi-step forms, OTP, landing forms — every entry becomes a lead.

Popular IVR & Cloud Calling

Auto call-backs, click-to-call, recordings and call analytics.

Popular Calendar & Booking

Booking pages, reminders, round-robin and Google sync.

Popular Lead Ads Sync

Meta & Google lead ads land in the CRM in real time.

AI Voice Agents

Human-like AI agents that call, qualify and book 24/7.

Email Marketing

Drag-and-drop campaigns, drips, tracking and auto-replies.

SMS & DLT

Transactional and promotional SMS with DLT templates.

Social Media Suite

Schedule posts, reply to comments and DMs from one place.

Bot Builder

No-code chatbots for WhatsApp, Instagram and your website.

Omnichannel Inbox

WhatsApp, Instagram, Messenger and web chat in one team inbox.

AI Website Builder

Launch a fast website with AI in minutes — no code.

Online Store

Catalogue, cart, payments and WhatsApp ordering.

Point of Sale

Fast billing counter with e-receipts on WhatsApp.

Invoices & Accounting

GST invoices, payment links, subscriptions and ledgers.

How it works

From first enquiry to loyal customer

Set it up once in an afternoon. The platform runs it every day after that.

1

Capture

Every enquiry from portals, ads, website and walk-ins is captured with its source.

2

Engage

WhatsApp brochure, email and an IVR call go out automatically within minutes.

3

Visit

Buyers self-book site visits; reminders cut no-shows in half.

4

Close

Track negotiation, booking and payments per unit in one pipeline.

Customer stories

Businesses like yours grow with us

Our response time dropped from four hours to under a minute. Site visits went up 3x in the first quarter.
VRVikram Reddy
Sales Head, Skyline Developers · Hyderabad
Channel partner tracking alone paid for the platform. We finally know which broker brings real buyers.
MNMeera Nair
Director, Coastline Realty · Kochi
The WhatsApp brochure plus IVR call combo is magic. Buyers say we are the fastest builder they spoke to.
AMArjun Malhotra
Founder, UrbanNest Homes · Pune
Pricing

Simple plans that pay for themselves

Start free, upgrade when you grow. No setup fees, no hidden charges, cancel anytime.

Free trail

Get Free trail for 2 days

₹0/month
₹0/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Start for free
Most popular

Business

Designed for growing businesses that need advanced control and scalability. Manage leads, automate workflows, and streamline customer communication with powerful CRM tools.

₹499/month
₹299/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Get started

Premium.

Designed for growing businesses that need advanced control and scalability. Manage leads, automate workflows, and streamline customer communication with powerful CRM tools.

₹999/month
₹699/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Get started
Secure payments Cancel anytime Free onboarding & support Your data stays yours
FAQ

Questions, answered

Still unsure? Our team replies on WhatsApp within minutes.

Can it pull leads from 99acres, MagicBricks and Housing.com?
Yes. Portal leads are imported automatically through email parsing or the portal's lead API, and are de-duplicated against your existing buyers.
Will buyers get a WhatsApp message automatically?
Yes. As soon as a form or ad lead arrives, the buyer receives your brochure and price list on WhatsApp, followed by an email.
How does the automatic IVR call work?
Two minutes after the enquiry, the platform calls the assigned sales executive and bridges them to the buyer. Calls are recorded and logged on the lead.
Can channel partners log in?
Yes. Brokers get their own lead links and an optional portal so they can see the status of the buyers they referred.
Is there a mobile app for my sales team?
Yes. Android and iOS apps let your team call, WhatsApp, update stages and log site visits on the go.
Get in touch

Get a personalised demo for your projects

Tell us about your business. You will get a WhatsApp and an email right away, and our expert will call you within minutes.

  • Instant WhatsApp replySeconds after you submit
  • Confirmation emailWith everything you asked for
  • A call from our expertIn about 2 minutes (business hours)
Business hoursMon - Sat, 9:00 AM - 7:00 PM

Tell us about your business

Takes 30 seconds. No spam — ever.

Ready to sell more homes, faster?

See how builders and brokers book 3x more site visits with automated follow-ups.