support@multicrm.softurecsailabs.com Mon - Sat, 9:00 AM - 7:00 PM
v18.17
Built for interior studios, modular kitchen & furniture brands

Turn every home interior enquiry into a site measurement

Enquiries from Instagram, Houzz, Meta ads and your website land in one pipeline. Homeowners get your lookbook on WhatsApp, an email with past projects and a call from your designer within minutes.

  • Instagram, ad & website leads in one place
  • Auto WhatsApp lookbook + price guide
  • Designer call-back in 2 minutes
AKRDSM ★★★★★
Loved by growing businesses
  multicrm.softurecsailabs.com/leads
Design pipeline this weekLive
New leads86
Site visits27
Signed8
PS
Priya Sharma3BHK full home · Whitefield
Measure
KB
Karan BhatiaModular kitchen · Baner
Quote
NK
Neha KulkarniWardrobes · Andheri
New
FS
Farhan SheikhVilla interiors · ECR
Signed
2.8xmore site measurements
New lead capturedWebsite form · just now
WhatsApp sentDelivered & read ✓✓

Works with the tools your business already uses

WhatsApp Meta Google Instagram Messenger Razorpay Stripe Shopify WordPress Google Sheets Gmail & SMTP LinkedIn YouTube TeleCMI PayPal OpenAI & Claude WhatsApp Meta Google Instagram Messenger Razorpay Stripe Shopify WordPress Google Sheets Gmail & SMTP LinkedIn YouTube TeleCMI PayPal OpenAI & Claude
2.8xmore site measurements
< 60sfirst response time
35%faster design sign-off
24/7lead capture
Sound familiar?

Why interior design teams lose good leads

Speed wins deals. These are the gaps that quietly cost you customers every week.

Homeowners shop five studios

A family doing up a new 3BHK enquires with several designers; the one who replies first gets the measurement visit.

Quotes lost in WhatsApp chats

Moodboards, revisions and BOQs are scattered across personal WhatsApp threads, so nobody knows which quote is final.

Payments slip after handover

Milestone payments for kitchens and wardrobes get delayed because nobody tracks what is due at each stage.

Here is how Multi CRM fixes every one of them
Features

Everything Interior Designers & Modular Furniture needs to grow faster

Capture interior enquiries from Instagram, ads and your website, send your lookbook on WhatsApp instantly, auto-call homeowners and book more site measurements.

  multicrm.softurecsailabs.com/leads
Design pipeline this weekLive
New leads86
Site visits27
Signed8
PS
Priya Sharma3BHK full home · Whitefield
Measure
KB
Karan BhatiaModular kitchen · Baner
Quote
NK
Neha KulkarniWardrobes · Andheri
New

Every enquiry, one pipeline

Instagram, Meta & Google lead ads, Houzz, website forms and showroom walk-ins flow into one CRM, each tagged with its source.

Instant WhatsApp lookbook

New enquiries get your portfolio, kitchen catalogue and starting price guide on WhatsApp the second they submit.

Auto IVR call-back

The homeowner is connected to the right designer by IVR two minutes after enquiring, and the call is recorded on the lead.

Measurement scheduling

Clients pick a site-measurement slot, get WhatsApp reminders, and your designer sees the visit on their calendar.

Quotes, BOQs & e-sign

Send itemised quotations for kitchens, wardrobes and civil work, then collect the signed design agreement online.

Milestone billing with GST

Raise booking, production and handover invoices with GST and send payment reminders on WhatsApp automatically.

Automation

Every enquiry answered in under 60 seconds

The moment someone fills your form, the platform takes over: a WhatsApp message, an email and a phone call — automatically, day or night.

Form submittedOn your website, landing page, ad or QR code
0 sec
Lead created & assignedDe-duplicated, scored and routed to the right person
1 sec
WhatsApp message sentPersonalised greeting, brochure or booking link
Instant
Email deliveredBranded welcome email with all the details
Instant
Automatic IVR callYour team is bridged to the customer, call recorded
2 min
Follow-ups & remindersTasks, nudges and drip messages until they convert
Day 1-30
Messages, delays and call routing are fully editable from your admin panel.
Calling customer…IVR · agent connected
Email deliveredOpened just now
38 modules · one login

One platform instead of ten tools

CRM, WhatsApp, calling, marketing, billing and operations — connected, so every customer conversation lives in one place.

Popular Leads & Sales CRM

Pipelines, scoring, round-robin routing and follow-up reminders.

Popular WhatsApp Business

Official API + WhatsApp Web: campaigns, shared inbox, templates.

Popular Smart Forms

Multi-step forms, OTP, landing forms — every entry becomes a lead.

Popular IVR & Cloud Calling

Auto call-backs, click-to-call, recordings and call analytics.

Popular Calendar & Booking

Booking pages, reminders, round-robin and Google sync.

Popular Proposals & Quotes

Beautiful proposals and quotations customers accept online.

AI Voice Agents

Human-like AI agents that call, qualify and book 24/7.

Email Marketing

Drag-and-drop campaigns, drips, tracking and auto-replies.

SMS & DLT

Transactional and promotional SMS with DLT templates.

Social Media Suite

Schedule posts, reply to comments and DMs from one place.

Lead Ads Sync

Meta & Google lead ads land in the CRM in real time.

Bot Builder

No-code chatbots for WhatsApp, Instagram and your website.

Omnichannel Inbox

WhatsApp, Instagram, Messenger and web chat in one team inbox.

AI Website Builder

Launch a fast website with AI in minutes — no code.

Online Store

Catalogue, cart, payments and WhatsApp ordering.

Point of Sale

Fast billing counter with e-receipts on WhatsApp.

How it works

From first enquiry to loyal customer

Set it up once in an afternoon. The platform runs it every day after that.

1

Capture

Every enquiry from Instagram, ads, website and showroom walk-ins is captured with its source.

2

Engage

WhatsApp lookbook, email and an IVR call to the homeowner go out automatically within minutes.

3

Measure

Clients self-book site measurements; reminders keep designers and homeowners on schedule.

4

Close

Share 3D designs and quotes, collect e-signatures and track milestone payments to handover.

Customer stories

Businesses like yours grow with us

We used to reply to Instagram enquiries the next day. Now every lead gets our lookbook in seconds and site measurements have nearly tripled.
AKAditi Kapoor
Founder, Oakwood Interiors · Bengaluru
Milestone invoices with WhatsApp reminders cut our pending payments in half. Handover no longer means chasing money.
RDRohan Desai
Director, Modulo Kitchens · Pune
Quotes, revisions and signed designs live on one lead now. My designers stopped arguing over which BOQ was final.
SMShalini Menon
Principal Designer, Studio Kaya · Kochi
Pricing

Simple plans that pay for themselves

Start free, upgrade when you grow. No setup fees, no hidden charges, cancel anytime.

Free trail

Get Free trail for 2 days

₹0/month
₹0/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Start for free
Most popular

Business

Designed for growing businesses that need advanced control and scalability. Manage leads, automate workflows, and streamline customer communication with powerful CRM tools.

₹499/month
₹299/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Get started

Premium.

Designed for growing businesses that need advanced control and scalability. Manage leads, automate workflows, and streamline customer communication with powerful CRM tools.

₹999/month
₹699/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Get started
Secure payments Cancel anytime Free onboarding & support Your data stays yours
FAQ

Questions, answered

Still unsure? Our team replies on WhatsApp within minutes.

Can it capture leads from Instagram and Facebook ads?
Yes. Meta lead ads, Google ads and your website forms sync into the CRM automatically, each tagged with the campaign that brought it.
Will homeowners get our portfolio on WhatsApp automatically?
Yes. The moment an enquiry arrives, the client receives your lookbook, catalogue and price guide on WhatsApp, followed by a detailed email.
How does the automatic call work?
Two minutes after the enquiry, the platform rings the assigned designer and bridges them to the homeowner. Every call is recorded and logged on the lead.
Can we send quotations and BOQs from the CRM?
Yes. Build itemised quotes for kitchens, wardrobes, false ceilings and civil work, share them as a link or PDF, and collect approval with an e-signature.
Does it handle GST invoicing and milestone payments?
Yes. Raise booking, production and handover invoices with GST, accept online payments and send automatic WhatsApp reminders for dues.
Get in touch

Get a personalised demo for your studio

Tell us about your studio. You will get a WhatsApp and an email right away, and our expert will call you within minutes.

  • Instant WhatsApp replySeconds after you submit
  • Confirmation emailWith everything you asked for
  • A call from our expertIn about 2 minutes (business hours)
Business hoursMon - Sat, 9:00 AM - 7:00 PM

Tell us about your business

Takes 30 seconds. No spam — ever.

Ready to design more homes, faster?

See how interior studios book 3x more site measurements with automated WhatsApp and call follow-ups.