support@multicrm.softurecsailabs.com Mon - Sat, 9:00 AM - 7:00 PM
v18.17
Built for civil contractors, home builders & turnkey firms

Turn every construction enquiry into a site inspection

Enquiries for house construction, renovation and commercial fit-outs land in one pipeline. Clients get your project portfolio on WhatsApp, an email with package rates and a call from your engineer within minutes.

  • Website, ad & referral leads in one place
  • Auto WhatsApp portfolio + per sq ft rates
  • Engineer call-back in 2 minutes
RGHSKR ★★★★★
Loved by growing businesses

Get a personalised demo for your firm

Tell us about your projects. You will get a WhatsApp and an email right away, and our expert will call you within minutes.

Email Call in 2 min

Works with the tools your business already uses

WhatsApp Meta Google Instagram Messenger Razorpay Stripe Shopify WordPress Google Sheets Gmail & SMTP LinkedIn YouTube TeleCMI PayPal OpenAI & Claude WhatsApp Meta Google Instagram Messenger Razorpay Stripe Shopify WordPress Google Sheets Gmail & SMTP LinkedIn YouTube TeleCMI PayPal OpenAI & Claude
3xmore site inspections
< 60sfirst response time
28%higher quote win rate
24/7lead capture
Sound familiar?

Why construction teams lose good leads

Speed wins deals. These are the gaps that quietly cost you customers every week.

Plot owners call every contractor

Someone planning a G+2 house calls five builders in a day; the one who visits the plot first usually wins the job.

Estimates stuck in Excel

BOQs, revised estimates and client approvals live in different sheets and email threads, so quotes go out late.

Stage payments get delayed

Plinth, slab and finishing payments are tracked on paper, so cash flow suffers while work on site keeps moving.

Here is how Multi CRM fixes every one of them
Features

Everything Builders & Contractors needs to grow faster

Capture construction enquiries from your website and ads, reply on WhatsApp instantly, auto-call clients and turn more site inspections into signed contracts.

Every source, one pipeline

Website forms, Meta & Google lead ads, JustDial, referrals and walk-ins flow into one CRM with the source and plot details.

Instant WhatsApp portfolio

New enquiries receive completed project photos, construction packages and per sq ft rates on WhatsApp in seconds.

Auto IVR call-back

The client is connected to your site engineer by IVR two minutes after enquiring, with the call recorded on the lead.

Quotes, BOQs & e-sign

Send package quotations and detailed BOQs, track every revision and get the construction agreement signed online.

Project & site tracking

Plan stages from foundation to finishing, assign site teams, log daily progress photos and share updates with clients.

Stage-wise billing with GST

Raise stage-linked invoices with GST, track material purchases and send payment reminders on WhatsApp automatically.

Automation

Every enquiry answered in under 60 seconds

The moment someone fills your form, the platform takes over: a WhatsApp message, an email and a phone call — automatically, day or night.

Form submittedOn your website, landing page, ad or QR code
0 sec
Lead created & assignedDe-duplicated, scored and routed to the right person
1 sec
WhatsApp message sentPersonalised greeting, brochure or booking link
Instant
Email deliveredBranded welcome email with all the details
Instant
Automatic IVR callYour team is bridged to the customer, call recorded
2 min
Follow-ups & remindersTasks, nudges and drip messages until they convert
Day 1-30
Messages, delays and call routing are fully editable from your admin panel.
Calling customer…IVR · agent connected
Email deliveredOpened just now
38 modules · one login

One platform instead of ten tools

CRM, WhatsApp, calling, marketing, billing and operations — connected, so every customer conversation lives in one place.

Popular Leads & Sales CRM

Pipelines, scoring, round-robin routing and follow-up reminders.

Popular WhatsApp Business

Official API + WhatsApp Web: campaigns, shared inbox, templates.

Popular Smart Forms

Multi-step forms, OTP, landing forms — every entry becomes a lead.

Popular IVR & Cloud Calling

Auto call-backs, click-to-call, recordings and call analytics.

Popular Proposals & Quotes

Beautiful proposals and quotations customers accept online.

Popular Projects & Tasks

Gantt, timesheets, budgets and client portals.

AI Voice Agents

Human-like AI agents that call, qualify and book 24/7.

Email Marketing

Drag-and-drop campaigns, drips, tracking and auto-replies.

SMS & DLT

Transactional and promotional SMS with DLT templates.

Social Media Suite

Schedule posts, reply to comments and DMs from one place.

Lead Ads Sync

Meta & Google lead ads land in the CRM in real time.

Bot Builder

No-code chatbots for WhatsApp, Instagram and your website.

Omnichannel Inbox

WhatsApp, Instagram, Messenger and web chat in one team inbox.

Calendar & Booking

Booking pages, reminders, round-robin and Google sync.

AI Website Builder

Launch a fast website with AI in minutes — no code.

Online Store

Catalogue, cart, payments and WhatsApp ordering.

How it works

From first enquiry to loyal customer

Set it up once in an afternoon. The platform runs it every day after that.

1

Capture

Every enquiry from website, ads, referrals and walk-ins is captured with plot size and budget.

2

Engage

WhatsApp portfolio, email with rates and an IVR call go out automatically within minutes.

3

Inspect

Book plot inspections, share detailed BOQs and collect the signed agreement online.

4

Build

Track stages, site progress and stage payments in one place until handover.

Customer stories

Businesses like yours grow with us

★★★★★

Plot owners now hear from us within a minute. Our inspection-to-contract ratio jumped and we stopped losing jobs to faster builders.

RGRamesh GowdaMD, Buildwell Constructions · Mysuru
★★★★★

Stage-wise invoices with WhatsApp reminders fixed our cash flow. Clients pay the slab instalment on time now.

HSHarpreet SandhuPartner, Sandhu Builders · Ludhiana
★★★★★

BOQs, revisions and the signed agreement sit on one lead. Our estimators save hours every single week.

KRKavitha RamanHead of Sales, Granite Infra · Chennai
Pricing

Simple plans that pay for themselves

Start free, upgrade when you grow. No setup fees, no hidden charges, cancel anytime.

Free trail

Get Free trail for 2 days

₹0/month
₹0/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Start for free
Most popular

Business

Designed for growing businesses that need advanced control and scalability. Manage leads, automate workflows, and streamline customer communication with powerful CRM tools.

₹499/month
₹299/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Get started

Premium.

Designed for growing businesses that need advanced control and scalability. Manage leads, automate workflows, and streamline customer communication with powerful CRM tools.

₹999/month
₹699/month, billed yearly
  • System Updater
  • Broadcasts
  • Keyword Replies
  • Auto Replies
  • Send button message
  • Chat Forms
  • Send list messages
  • Templates
  • 100 MB storage
Get started
Secure payments Cancel anytime Free onboarding & support Your data stays yours
FAQ

Questions, answered

Still unsure? Our team replies on WhatsApp within minutes.

Can it capture leads from JustDial, ads and our website?
Yes. Website forms and Meta or Google lead ads sync automatically, and JustDial or IndiaMART enquiries can be imported by email parsing or API, then de-duplicated.
Will clients get a WhatsApp message automatically?
Yes. The moment an enquiry arrives, the client receives your portfolio and package rates on WhatsApp, followed by an email with project details.
How does the automatic IVR call work?
Two minutes after the enquiry, the platform calls the assigned engineer or sales executive and bridges them to the client. Calls are recorded and logged on the lead.
Can we prepare BOQs and quotations in the CRM?
Yes. Build itemised quotations or BOQs with materials and labour, share them as a link or PDF, track revisions and collect approval with an e-signature.
Can site supervisors update progress from the field?
Yes. The mobile app lets supervisors log daily progress, upload site photos and mark stages complete, and clients can receive automatic WhatsApp updates.
Get in touch

Get a personalised demo for your firm

Tell us about your projects. You will get a WhatsApp and an email right away, and our expert will call you within minutes.

  • Instant WhatsApp replySeconds after you submit
  • Confirmation emailWith everything you asked for
  • A call from our expertIn about 2 minutes (business hours)
Business hoursMon - Sat, 9:00 AM - 7:00 PM

Tell us about your business

Takes 30 seconds. No spam — ever.

Ready to win more construction contracts?

See how builders and contractors turn more enquiries into signed projects with instant WhatsApp and call follow-ups.